Lumia

Educating teachers and converting them into platform users. We built a comprehensive website that tells Lumia's story and drives signups.

Nonprofit Website

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Client

Tucson Values Teachers

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Duration

2 weeks

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Year

2025

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Collaborators

Eric Van Meter

laptop on table

Scope

Nonprofit Website

Client

Tucson Values Teachers

Duration

2 weeks

Year

2025

Collaborators

Eric Van Meter

/

Challenge

(01)

A basic landing page wasn't converting visitors.

Lumia's Wix site didn't match their brand or explain the platform. Teachers needed to understand the value before signing up.

iphone in hand
ipad on table

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Solution

(02)

Strategic storytelling that drives conversion.

We created a features library to showcase benefits, an about page that tells their story, teacher testimonials with video, and a clear signup flow.

monitor in library

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Conclusion

(03)

From visitors to active users.

The site educates teachers about the platform and converts them through strategic content and clear calls-to-action.