Lumia.

Educating teachers and converting them into platform users. We built a comprehensive website that tells Lumia's story and drives signups.

Scope

Nonprofit Website

Nonprofit Website

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Client

Tucson Values Teachers

Tucson Values Teachers

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Duration

2 weeks

2 weeks

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Year

2025

2025

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Collaborators

Eric Van Meter

Eric Van Meter

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Challenge

(01)

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Challenge

(01)

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Challenge

(01)

A basic landing page wasn't converting visitors.

Lumia's Wix site didn't match their brand or explain the platform. Teachers needed to understand the value before signing up.

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Solution

(02)

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Solution

(02)

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Solution

(02)

Strategic storytelling that drives conversion.

We created a features library to showcase benefits, an about page that tells their story, teacher testimonials with video, and a clear signup flow.

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Conclusion

(03)

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Conclusion

(03)

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Conclusion

(03)

From visitors to active users.

The site educates teachers about the platform and converts them through strategic content and clear calls-to-action.