OOROO

UX Copy | UX Strategy

UX Copy | UX Strategy

Scroll down

Scroll down

Boldpay Website

OOROO is a modern auto repair brand making car care approachable, transparent, and easy to trust. I led UX copy and strategic review across the marketing site, shaping the experience with clear language and intuitive guidance.

OOROO is a modern auto repair brand making car care approachable, transparent, and easy to trust. I led UX copy and strategic review across the marketing site, shaping the experience with clear language and intuitive guidance.

Client

OOROO Auto

Project Category

Website Design, Website development

Responsibility

UX Copy | UX Strategy

Year

Mar 1, 2025

Collaborators

Dillon Walker | Backed Studio | Front-end Developer
Wayne Holt | Backed Studio | Creative Director, UX Lead

Live page

Live page

Live page

Ooroo
Ooroo
Ooroo

Auto care without the chaos

Book with confidence, skip the guesswork, and stay on top of maintenance with friendly auto repair that actually makes sense.

Ooroo

Auto care without the chaos

Book with confidence, skip the guesswork, and stay on top of maintenance with friendly auto repair that actually makes sense.

Boldpay Website
Boldpay Website
Boldpay Website
Boldpay Website
Boldpay Website
Boldpay Website

Auto repair often feels confusing, untrustworthy, or overwhelming. Most websites make it worse. OOROO needed a site that built confidence, communicated value clearly, and made scheduling simple.

Auto repair often feels confusing, untrustworthy, or overwhelming. Most websites make it worse. OOROO needed a site that built confidence, communicated value clearly, and made scheduling simple.

Working with design and development, I:

  • Wrote UX copy for the homepage, services, scheduling, FAQs, and location flows

  • Simplified pathways and CTAs to reduce friction and guide action

  • Advised on interface decisions to improve clarity and hierarchy

  • Shaped messaging that balanced warmth with trustworthiness

The goal: extend OOROO’s in-person care into a digital experience that feels friendly, competent, and clear.

The site launched with a clean, human-first interface that blends marketing and function.

Highlights:

  • Clear service descriptions and CTAs that drive action without pressure

  • A seamless embedded scheduling tool

  • Location pages optimized for clarity and local search

  • Brand-aligned UX copy that makes technical info easy to digest

The result: a trustworthy, modern brand presence in an industry where that’s rare.

The site launched with a clean, human-first interface that blends marketing and function.

Highlights:

  • Clear service descriptions and CTAs that drive action without pressure

  • A seamless embedded scheduling tool

  • Location pages optimized for clarity and local search

  • Brand-aligned UX copy that makes technical info easy to digest

The result: a trustworthy, modern brand presence in an industry where that’s rare.

Boldpay Website
Boldpay Website