hair rules.

Repositioning an iconic texture-first brand into a modern studio and consulting platform. We designed a website that communicates expertise, elevates credibility, and attracts both clients and global beauty brands.

Scope

Brand Website

Brand Website

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Client

Hair Rules

Hair Rules

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Duration

2 months

2 months

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Year

2026

2026

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Collaborators

Dickie (Founder)

Dickie (Founder)

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Challenge

(01)

From product brand to consulting authority.

The existing site focused on products instead of expertise.
It needed to speak to both salon clients and consulting partners.

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Solution

(02)

A clean, text-forward site built around expertise and storytelling.

We created a clean, text-forward website built around credibility.
New sections highlight the studio, consulting services, and texture education.

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Conclusion

(03)

A modern platform built for the next chapter.

The new site positions Hair Rules as an industry authority.
It guides visitors toward booking, collaboration, and partnership.