hair rules
Repositioning an iconic texture-first brand into a modern studio and consulting platform. We designed a website that communicates expertise, elevates credibility, and attracts both clients and global beauty brands.
Client
Hair Rules
Scope
Brand Website
Duration
2 months
Collaborators
Dickie (Founder)
Year
2026
From product brand to consulting authority.
The existing site focused on products instead of expertise.
It needed to speak to both salon clients and consulting partners.
A clean, text-forward site built around expertise and storytelling.
We created a clean, text-forward website built around credibility.
New sections highlight the studio, consulting services, and texture education.
A modern platform built for the next chapter.
The new site positions Hair Rules as an industry authority.
It guides visitors toward booking, collaboration, and partnership.
