Charted
Repositioning a Tucson video shop into a research-first advertising agency. We designed a website that sells strategy before the cameras come out, communicating a five-step system, qualifying serious clients, and proving the methodology with retro sci-fi craft.
Client
Charted Advertising
Scope
Brand Website
Duration
10 weeks
Collaborators
Walter Temple (Founder)
Year
2026
From video producer to strategic partner.
The Sneaky Owl site led with "video content that converts" and packaged services by shoot type. The new brand needed to attract mid-sized businesses ready to invest in strategy, not clients shopping for another videographer.
A site structured around the Charted Course, a five-step system that proves the methodology before the meeting.
Mid-century modern visuals and retro sci-fi callbacks carry the playful confidence tone. Easter eggs and unique effects reward exploration without overwhelming traditional business owners. StoryBrand-led copy positions the visitor as the hero, and the portfolio uses a hybrid format where work expands into context, results, and business impact.
A platform that filters and educates before the first call.
The new site moves Charted out of the videographer category and into the strategic-partner category. Visitors arrive understanding the system, the process, and what serious engagement actually looks like.
